that is a problem with education. there is an inevitable path of increasing sophistication, the amount of information that people can process and the amount of narrative complexity that people can process. it is on an increasing curve. >> i know you are an optimist. >> i am optimistic. look at television in 1968 versus or television is today. look at what the cbs evening newscast from 1974 versus what is happening today. it has become more politicized. the ability to process information has grown. these are issues of education. >> [inaudible] >> right. it is now more obvious. >> there is ongoing battle globally. people are putting out ideas. various ways, hidden or not, and value systems for these arguments. that is going on all the time. every single person involved on whatever level in our industry is putting something out there. obviously, you have to take responsibility for it. you try to work out exactly -- you join in a battle. someone else is saying probably the opposite. you have to get in there and do it. oth